Tag Archives: Twitter

Social Media for Yoga

I’ve been in a big learning curve over the last few weeks. I thought I was doing pretty well, up until this point, to have more or less mastered almost-daily posts on “Yoga Suits Her”.

There’s no such thing as sitting back and watching the green beans grow down here on the farm. No sirree! The next thing I have to figure out is Twitter and Facebook.

Moreover I need to do new and different things with links, hashtags, @_, tiny-urls, contractions and more.

Why bother? I can hear some of you say.

Good question. In a matter of days, maybe a little more than a week, I and my small entrepreneurial team are bringing out a new yoga product. Word of mouth is not enough these days to sell our invention. I will have to tweet, seek friends, fans and likers, and make myself known in just 140 characters of humorous and scintillating discussion. However, I must not under any circumstances, I’m well advised, turn into a spam-bot.

I can do this. It will be good for me. It will be good for business. It will develop new neuronal pathways and be fun. It’s a new dawn. Thomas Friedman, author of The World is Flat 3.0, would say I’m part of the global explosion of digital technology that is creating a new age.

I just wish I didn’t have to run so fast to catch up!

At my Mac

Speaking of things technological, here’s Erich Schiffman with a lively podcast for you:

http://erich-qwbpn.posterous.com/attempting-to-set-up-a-podcast

Potted Versions

I may be way wrong on this observation, but I’ve been detecting a growing penchant for micro versions of stuff.

An obvious example is a Tweet. I think of it as a kind of micro blog limited to 120 characters. That’s characters, not words. Is it possible to write anything meaningful in such a constrained environment? Well, it would seem yes. Twitter is meaningful to millions of people around the world in all nations and all races, judging by so many little Tweets whizzing around the planet. A Twitterer can knock off a bit of marketing, wisdom, make a date and even complain about the date afterward, all in the same time it takes to send an sms. Which is actuallly another bit of tiny writing.

I experimented with a writers’ website recently where one of the rules was that all submissions of stories could only contain 1020 characters. 1020? For one thing, where did that number come from? Do you know how hard it is to write 1020 crummy little letters that develop character/s, scene, conflict, plot, with a beginning, middle and end?

Probably as hard as putting on a whole slide show in just six minutes and 40 seconds. This is the re-incarnation of the old slide show nights, called Pecha Kucha (read chit-chat), invented in Japan. Naturally! Presenters have 20 sec. per 20 slides to talk about their subject matter – architecture, design, poetry, burlesque dancing. The assorted “creatives” may all be of interest to their audience, or maybe just one or two of them, but there’s very little opportunity to be bored with such tiny timings.

Speaking of which, I could mention tapas, the Spanish appetisers, not the Sanskrit term, and, of course, degustation, or ultra-extreme calorie restriciton dieting but it would just make me hungry.

The yoga equivalent of this phenomenon is Yoga Lite or Yoga Express, the 50 min. class that you can fit in on your lunch break. In California, I sampled a version of Ashtanga Vinyasa Yoga that was distilled down to a 1 hr. session. Nevertheless, I’m sure I sweated 2 hrs. worth.

One thing you can always count on is an equal and opposite movement – hot’n'sweaty vs. restorative yoga, fast food vs. the slow cooking movement.

If you’d like to tell me about any ways you notice things shrinking, you can Tweet me on yogaeve ;)

Out There

I was patting myself on the back – a good yoga exercise ;-) for having no trouble writing a post each day. Then, last night nothing came.

But I felt guilty. My blog guru says the way to keep my public profile is to post every day.

But what if my muse doesn’t speak to me?

Writing is a discipline like placing yourself on the yoga mat each day, but blog writing can also overlap with marketing. I don’t want to write just to keep my face in front of you. Gotta have something to say.

Do you find that these days the social networking stuff seems like it’s tipping more and more toward selling products or causes.

If I key #yoga into Twitter, all I see is “come to my Carribean retreat” or “buy my yogi skin rejuvenator” or “join us in Central Park to see if we can get 10,000 yogis doing 108 salutes”. Oh, please!

Okay, I had to give it a whirl. I wrote for all the Twitterverse to see: “check out The Art Of Adjustment by Eve Grzybowski on www.liveyogalife.com”

It seems the Twitter marketing formula is: tweet your product 5 or 6 times in a row, sort of like Telly Tubbies who repeated everything twice for the 2-yr. olds watching. I was too shy to do that, so it’s not surprising I didn’t hear back from anyone.

Sigh.

Not to appear too much of a curmudgeon, I actually think tweeting is fun. I’d you want follow me, I’m yogaeve on twitter.

What Have I Done?

Perhaps it has something to do with being in the big Sydney smoke these last several days. Away from the purified air of Mitchells Island and the happy routine of my yoga practice.

But I’ve done it now. I’ve tweeted my first.

Daniel is the enabler for all things cyber that I eventually embrace.

He’s just now helped push me away from the shore out into what seems like vast uncharted Twitter waters.

My Twitter name is YogaEve if you want to see how me and my little bobbing boat navigate this new territory.

Wish me well!